Fair Practice Code

Last updated: 1 January 2025  ·  In alignment with RBI Guidelines and Best Practices

Our Pledge: BharatFincred is committed to delivering customised financial & investment solutions with integrity, transparency, and customer-first principles. This Fair Practice Code outlines our commitment to fair practices, ethical conduct, and responsible financial advisory across all our digital-first services.

1. Our Identity and Role

BharatFincred Private Limited is a fintech company that provides customised financial and investment solutions with a digital-first approach. We are not a bank, NBFC, investment advisor, or direct lender. We operate as a technology-enabled financial services platform. Our core services include:

  • Financial planning tools and calculators for loan EMI, savings, and eligibility assessment
  • Comparison and advisory services connecting customers with regulated financial institutions
  • Digital-first user experience with seamless onboarding and application processes
  • Educational content and resources promoting financial literacy and informed decision-making
  • Customised solutions tailored to individual financial profiles and goals
  • Integration with partnered banks, NBFCs, and financial institutions for enhanced service delivery

We operate transparently as a fintech intermediary platform. We clearly communicate our role, capabilities, and limitations in all communications, website content, and marketing materials.

2. Transparency Commitments

Transparent Pricing Model: We are clear about how we earn revenue (referral commissions from partners, premium features if applicable). Customers are never charged hidden fees for using our platform or receiving advisory.
Clear Limitations: We do not provide licensed investment advice, act as a credit bureau, or make loan approval decisions. All recommendations are based on customer profiles and partner offerings. Results from our tools are indicative only.
No Misleading Guarantees: We do not guarantee loan approvals, interest rates, or investment returns. All outcomes depend on partner lender/institution decisions and market conditions. We clearly state all disclaimers.
Conflict of Interest Disclosure: We partner with multiple financial institutions. Recommendations are based on customer suitability, not commission rates. We disclose partnership relationships and revenue models on request.
Data Privacy & Security: Customer data is protected with industry-standard encryption. We do not share personal information without explicit consent. Data sharing complies with applicable privacy laws and regulations.

3. Responsible Advisory & Sales Conduct

All BharatFincred representatives (employees, partners, and service agents) adhere to strict ethical standards:

  • Identify themselves clearly as BharatFincred representatives in all customer interactions
  • Provide accurate information about financial products, services, and our platform capabilities
  • Never use high-pressure, coercive, or manipulative tactics in customer interactions
  • Present multiple suitable options based on customer profiles and needs, not commission incentives
  • Advise customers on responsible borrowing and financial decision-making
  • Never guarantee loan approvals, investment returns, or favorable terms — all final decisions rest with partner institutions
  • Respect customer preferences and opt-out requests immediately
  • Maintain confidentiality and records for audit, quality assurance, and grievance resolution

4. Customer Rights We Uphold

Right to Clear Information
Complete transparency about services, fees, partner relationships, and platform limitations before engagement.
Right to Data Privacy
Your personal information is protected, encrypted, and shared only with explicit consent. We never sell data to third parties.
Right to Choice
Freedom to accept, reject, or withdraw from services at any time without penalty or pressure.
Right to Fair Treatment
Equal treatment regardless of religion, caste, gender, age, disability, or financial status. No discrimination in service delivery.
Right to Grievance Redressal
All complaints are acknowledged within 2 days and resolved within 30 days. Access to Grievance Redressal Policy and escalation channels.
Right to Financial Literacy
Access to free educational tools, calculators, blogs, and resources to support informed financial decision-making.

5. Ethical Practices & Prohibited Conduct

BharatFincred maintains zero tolerance for unethical practices. The following are strictly prohibited:

✗ Misrepresenting loan terms, investment products, interest rates, or eligibility criteria
✗ Concealing fees, charges, or material terms from customers
✗ Falsely claiming pre-approvals, guaranteed approvals, or special lender access
✗ Encouraging or assisting customers in providing false information to partners
✗ Charging hidden fees or undisclosed commissions to customers
✗ Making guarantees about investment returns, loan approvals, or interest rate locks
✗ Using deceptive marketing, fake testimonials, or false urgency tactics
✗ Collecting sensitive financial information unnecessarily or without proper security

If you believe any BharatFincred representative has engaged in mis-selling, please report it immediately to grievance@bharatfincred.com.

6. Partner Institution Standards

BharatFincred partners exclusively with regulated financial institutions including banks, NBFCs, insurance companies, and investment firms registered with the Reserve Bank of India (RBI), Securities and Exchange Board of India (SEBI), Insurance Regulatory and Development Authority (IRDA), or other applicable regulators.

We conduct thorough due diligence before partnering and monitor regulatory compliance continuously. We do not associate with unregistered entities, illegal lenders, or organizations engaged in predatory or unethical practices.

7. Communication Standards & Regulatory Compliance

BharatFincred respects customer communication preferences and regulatory guidelines. We comply with:

  • RBI's Do Not Call (DNC) Registry — no unsolicited marketing to registered numbers
  • TRAI guidelines for SMS and WhatsApp communications with clear opt-out options
  • Digital Personal Data Protection Act (DPDP), 2023 and other privacy regulations
  • All applicable telecom and data protection laws in India and operating jurisdictions

Customers can withdraw consent, request data deletion, or opt-out of communications anytime without impact on core services.

8. Review and Updates

This Fair Practice Code is reviewed annually by our management team and updated to reflect changes in RBI guidelines, applicable laws, and industry best practices. The latest version is always available on this page.

Questions or Concerns?

If you have questions about our Fair Practice Code or want to report a violation, contact our Grievance Officer at grievance@bharatfincred.com. See our full Grievance Redressal Policy.

Regulatory Disclaimer BharatFincred Private Limited is a fintech platform and is not regulated as a bank, NBFC, or financial institution. We operate as a digital intermediary connecting borrowers with regulated lenders. The tools, calculators, and information on this website are for educational and indicative purposes only. Loan approvals, interest rates, and terms are at the sole discretion of the respective regulated lender. BharatFincred earns referral commissions from lenders and does not charge borrowers for its services.